The TK Hospitality Group is a Vietnamese hospitality group that owns and manages a collection of hotels from 2010 until now. After couple of years, they have also manage restaurants in most renowned and attractive locations in Hanoi. Its different locations encourages unique experiences for every traveller embracing its neighborhood and vibe. Initially, all started from Hotel Des Arts – The Noble , a colonial ambience rooms in luxurious street of Hang Gai. Secondly, Noble and Swan Boutique Hotel, a Parisian inspired tucked in a small alley that offers tranquility yet in the heart of Old Quarter. Recently, The Noble Swan Hotel & Spa, an all-packaged relaxing and foodgasmic experience.

The company that has begun as one of most popular hand embroidered products provider in the North and stepped foot in hospitality industry not too long after; founded by Madam Nga. Since then, it never stops to be giving the finest service to guests.

Its growing portfolio of award-winning properties is known worldwide for its signature Vietnamese warmth hospitality, marked by luxurious and top-notched “Heartfelt Service”.
At TK Hospitality Group, we never stop searching and creating ways to improve our service for the customers, provide opportunities for our employees and expand our business. We envision to be the top choice for hotel service, dining experience and tour arrangements in Vietnam.


To be the top choice Hospitality Group in Vietnam delivering the best travel experience for every services that we offer.


Our mission is to provide utmost service to give the best heartfelt experience for every guests, stakeholders and employees.  Our passion lies on going the extra mile in giving our guests a travel experience they would always remember.  We strive to be on top in terms of location, accommodation, services, dining, spa and wellness while incorporating the attraction, history, customs and traditions of every city we are present at. We recognize the importance of our employees in achieving this by acknowledging their hard work and dedication thus creating a motivated, positive and family-oriented working environment for them.


Our core values reflect what matters to our group.  They are the principles we live by as we strive to be consistent in working hard to preserve our commitment to the guests, stakeholders and employees and the community.


We work to excel in every service that we offer.  We take pride and look into details in meeting the needs of our guests and act on it with urgency. We just never stop to continuously improve and enhance to champion in delivering an excellent service.


We strive to be committed and consistent in the services that we offer.  We constantly enhance and update ourselves in delivering a unique guest experience and to continuously improve in giving a personalized service.


We act in doing the right thing in all areas every day.  We adhere to perform honestly our commitment and values for every individual.  We do our business morally and hold ourselves accountable if necessary governing by top and justly principles and performing standards of the industry.

Heartfelt Service

We strive to work with passion and a heart that cares.We place our guests and employees as our first priority.  We make sure that their needs are met and we always look at their welfare, safety, security and comfort.


We recognize the importance of every individual in our business. We make them our top priority every day, be it our customers, guests, employees stakeholders.  We always look at their best interest. We take part in rewarding hard work and dedication of our employees and motivate them to be the best in what they do.

Positive Environment

We recognize having a positive environment for both of our guests and employees.  We value the importance of creating a family and happy environment by hearing them out and to constantly look at their welfare in making our place a home away from home.